HawkSel — AI customer support that actually does the work

The real problem

The questions aren't hard. The repetition is.

“Where is my order?”

“Can I change my shipping address?”

“When will this be back in stock?”

“Can I return this?”

“Will this work with what I already own?”

Each question might take only a few minutes. But answering it often means opening an order, checking tracking, looking up inventory, searching policies, reviewing previous conversations, and typing another response.

Multiply that across hundreds or thousands of conversations and customer support becomes one of the biggest hidden time costs in your business.

The work behind one simple answer

Order lookup
Tracking
Inventory
Policy lookup
Customer history
Response writing

HawkSel takes that work off your team.

Why HawkSel

Not just ChatGPT plugged into your inbox.

A language model can write a convincing answer.

HawkSel can figure out what the answer should actually be.

HawkSel connects the conversation to the systems and information behind your business, including orders, products, inventory, policies, customer history, and website activity.

It can then:

Understand what the customer is really asking
Retrieve the actual order or product information
Apply your company's policies
Take actions you've authorized
Respond through the customer's channel
Escalate when judgment or approval is required

Generic AI generates text. HawkSel resolves customer problems.

HawkSel doesn't just answer customers. It investigates, decides, acts, and escalates.

From question to resolution

See what happens behind one simple answer.

Customer Where is order 1042? I need it before Friday.

1
Identify

HawkSel identifies the customer and finds the correct order.
2
Investigate

It checks fulfillment status, carrier tracking, and the actual estimated delivery date.
3
Apply context

It reviews relevant shipping policies and the customer's previous conversation if needed.
4
Decide

HawkSel determines whether it can confidently resolve the request or whether human judgment is needed.
5
Act

When authorized, HawkSel performs the required action.
6
Respond

The customer receives an accurate response through the channel they already used.

One question answered. None of the repetitive research left for your staff.

Real-world results

50% fewer human-in-the-loop requests

At Tree Fort Bikes, HawkSel has reduced human involvement in customer requests involving order actions and timing by at least 50%.

When HawkSel does escalate a conversation, its prepared drafts typically require only minimal edits.

Less repetitive support work.
Faster customer answers.
More time for the situations that actually need a person.

“Since beginning to work with HawkSel, Tree Fort Bikes has seen at least a 50% reduction in human-in-the-loop requests about order actions and timing. Escalated drafts need minimal edits — significantly reducing staff time and cost.”

Scott Mulder
President · Tree Fort Bikes

Humans when they matter

Automation without losing human judgment.

HawkSel handles the routine work automatically and knows when a person should take over.

When it escalates, your employee doesn't start from scratch.

HawkSel provides:

The customer history
Relevant order information
Relevant product information
Applicable policies
The reason for escalation
The research already completed
A ready-to-send response

Your team reviews it, makes any necessary edit, and sends.

Customer request

“Can you change the shipping address on order 1042? It needs to go to my office.”

HawkSel

Research complete
Relevant information gathered
Draft prepared

Ready-to-send draft

I found order 1042 — it's still unfulfilled. I can update the shipping address to your office if you confirm the new street and ZIP.

Human

Review
Edit if needed
Send

Humans spend their time making decisions, not researching tickets and rewriting the same answers.

What HawkSel handles

Built around the work your team wishes would disappear.

Order questions

Look up fulfillment, shipping status, tracking, timing, and order details without making an employee investigate.

Order actions

Handle approved changes and repetitive order workflows directly instead of simply telling the customer what to do next.

Returns & policies

Apply your actual return, shipping, warranty, and service policies consistently.

Product questions

Search your catalog and product data to answer compatibility, availability, specification, and recommendation questions.

Customer context

Unify conversations, website activity, order history, and other customer interactions so every response starts with context.

Human escalation

Route exceptions to your team with the research already completed and a response drafted for review.

Meet customers where they are

Works where your customers already talk to you.

Gmail

Manage customer email with order, product, policy, and customer context available to HawkSel.

SMS

Give customers fast conversational support without adding another queue for your staff.

Messenger

Bring social messaging into the same support workflow.

Shopify

Connect support conversations directly to orders, fulfillment, products, and approved commerce actions.

Custom integrations

Connect HawkSel to the systems your business depends on and automate the workflows consuming the most employee time.

Go live with confidence

Test HawkSel before it ever talks to a customer.

1
Teach HawkSel your business

Add policies, FAQs, shipping rules, returns, products, and company knowledge.
2
Test it privately

Run real-world customer questions through the sandbox and see exactly how HawkSel responds.
3
Turn on channels when you're confident

Connect Gmail, Shopify, SMS, Messenger, and other integrations when you're ready.

You don't have to hand AI the keys on day one.

Use the sandbox to validate HawkSel against your real policies and workflows before a customer ever sees an answer.

The cost of repetition

What does one five-minute support request really cost?

Five minutes doesn't sound like much.

But 60 five-minute requests equal five hours of employee time.

And those hours are often spent doing the same things:

Finding an order
Checking tracking
Searching inventory
Reading policies
Reviewing previous messages
Typing nearly the same response again

HawkSel is built to remove the repetitive research and response work behind those conversations, without forcing you to automate situations where human judgment matters.

Spend employee time on exceptions and decisions, not questions your systems already know how to answer.

Plans

Start safely. Automate more as HawkSel proves itself.

Begin in sandbox, connect the channels you need, and expand automation as you identify the workflows consuming the most time.

Starter

$124/mo

Billed annually

Knowledge base, sandbox, and 1 user. No usage fees.

Sandbox chat + knowledge base
1 seat
Fixed monthly price

Most teams

Growth

$333/mo + usage

Billed annually

Gmail, SMS, Shopify, and 5 users — plus metered AI and SMS usage.

Gmail + SMS + Shopify
5 seats
Usage billed as you send

Enterprise

Custom

Custom commerce integrations, volume, and support.

Custom integrations
Volume pricing
Priority support

Talk to us

What “+ usage” means on Growth

Base plan covers the product. AI replies and SMS are metered — same rates you see in-app under Settings → Billing:

SMS: $0.03 per segment
AI: billed from a base token cost (shown per 1K tokens in Billing)
Add-ons: phone numbers and Messenger are flat monthly fees

Usage is capped per billing period so costs stay predictable.

Compare plans

Capability	Starter	Growth	Enterprise
Knowledge base + sandbox	Yes	Yes	Yes
Seats	1	5	Custom
Gmail inbox	—	Yes	Yes
SMS	—	Yes + usage	Yes + volume
Shopify order tools	—	Yes	Yes
Custom commerce integrations	—	—	Yes
AI + SMS usage billing	N/A	Metered	Custom

FAQ

Questions teams ask before they go live.

Is HawkSel just ChatGPT connected to my inbox?

No. HawkSel uses AI as part of a larger customer-support system. It connects conversations with business data such as orders, products, policies, inventory, customer history, and approved actions so it can investigate and resolve requests rather than simply generate text.

What happens when HawkSel isn't confident?

HawkSel escalates the conversation to your team. The human agent receives the relevant context, research, and a prepared response so they can review and respond quickly.

Can HawkSel take actions on orders?

Yes, when you authorize specific actions and the connected commerce system supports them. HawkSel can perform approved repetitive workflows instead of only explaining what should happen.

Can we test HawkSel before customers see its answers?

Yes. HawkSel includes a sandbox environment where your team can test responses against your policies and knowledge before enabling live channels.

What channels does HawkSel support?

Gmail, SMS, and Facebook Messenger, plus Shopify-connected workflows and custom integrations as available. Starter focuses on knowledge base and sandbox; Growth unlocks live channels.

How does Growth “+ usage” billing work?

You pay the Growth base ($399/mo, or less per month when billed annually). SMS is $0.03 per segment. AI replies are billed from a base token cost — exact per-1K rates appear in Settings → Billing. Phone numbers and Messenger Pages are separate flat add-ons.

Is my customer data secure?

Each organization is isolated. Credentials are stored encrypted, access is org-scoped, and we publish Privacy and Terms for how support data is handled. You control which channels go live.

How long does setup take?

Most teams create an org, load a starter knowledge base, and try sandbox chat the same day. Connecting Gmail, Shopify, or SMS usually takes a few guided steps when you are ready.

Can I cancel or change plans?

Yes. Manage subscription and payment method from Settings → Billing. You can stop channels without deleting your knowledge base.

Do I need Shopify to start?

No. Sign up directly, build your knowledge base, and use sandbox chat on Starter. Connect Shopify when you want live order tools — Growth is built for that path. Custom integrations are available on Enterprise for other commerce systems.

What happens if usage spikes?

AI and SMS usage are capped per billing period. You can watch spend in Billing and pause channels if you hit a circuit breaker — no surprise runaway invoices.